Have you looked at your competitors recently to see what they’re doing in their business? Don’t compare yourself to them because that will wear on your self-esteem but simply look at their websites and take note of what packages and products they offer. Do they offer anything different from you? Do they have a variety […]
Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business […]
If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, […]
Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching […]
Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for […]
One question I am asked all the time from my readers is what is a sales funnel and why is it important to have one? I guess that’s really two questions but they go hand in hand so I’ll tackle answering them together. A sales funnel is a pathway through which you guide prospects into […]
As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages and monetized your download pages and encourage more buyers through well-placed upsells and downsells. But what about the follow-up? Do you contact customers about the products or services they didn’t […]
How many streams of income are incorporated into your business? If you’re only coaching one-to-one clients, then you’re missing a huge opportunity to increase your profits and expand your reach. It’s all about reaching the most people possible in a passive way because we only have 24 hours in any given day and not all […]
Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers. The term ‘sales funnel’ is a big buzz word lately yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they […]
What do you think about when you hear the word “expert”? Do you picture a professor with a Ph.D. or do you picture yourself? What makes you hesitate about putting your picture under the Expert heading? Think about your own experiences and your education. Think about your training and your clients. Think about your blog […]
