What do you think about when you hear the word “expert”? Do you picture a professor with a Ph.D. or do you picture yourself? What makes you hesitate about putting your picture under the Expert heading? Think about your own experiences and your education. Think about your training and your clients. Think about your blog […]

Part of your marketing effort is sharing your philosophy and coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a coaching client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to be in constant motion, […]

How many streams of income are incorporated into your business? If you’re only coaching one-to-one clients, then you’re missing a huge opportunity to increase your profits and expand your reach. It’s all about reaching the most people possible in a passive way because we only have 24 hours in any given day and not all […]

Have you heard the phrase, “Make money while you sleep”? It’s a common phrase thrown around the internet marketing world that describes the power of passive income. Make a product one time but reap the rewards for years to come. Passive income can benefit absolutely everyone, no matter what type of business you have or […]

By now you probably have figured out that I’m a big believer in creating low end products for your coaching business. There are plenty of coaching gurus who tell you to go after the high end clients and you might think you can’t get those clients without offering high end products. But let’s think about […]

One question I am asked all the time from my readers is what is a sales funnel and why is it important to have one? I guess that’s really two questions but they go hand in hand so I’ll tackle answering them together. A sales funnel is a pathway through which you guide prospects into […]

I’m a big believer in creating passive income for your coaching business but many coaches don’t know what to offer or think that their one-on-one coaching services are enough to sustain their lifestyle. Sure, your clients hire you for your specific skillset and specialty but wouldn’t you like to earn more in your business? Wouldn’t […]

Every business should have a sales funnel, which is a visual representation of how to attract people into the business and convert them into paying customers. The term ‘sales funnel’ is a big buzz word lately yet so many business owners procrastinate or are scared to create a funnel for various reasons. Most commonly, they […]

I’ve been touting the benefits of passive income as an additional stream of income but some of my readers have questioned if you can really ‘set it and forget it’ when it comes to creating passive income. Let’s explore this a bit further. First of all, creating any kind of product takes some time. Even […]

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for […]

Here’s the number one question I hear—not only from new product creators, but even from seasoned business owners: “How do I find a good idea?” What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching […]