Have you looked at your competitors recently to see what they’re doing in their business? Don’t compare yourself to them because that will wear on your self-esteem but simply look at their websites and take note of what packages and products they offer.
Do they offer anything different from you? Do they have a variety of packages and products at differing price points? Do they have a signature product?
It’s important to take note of these things because you want to stay competitive in your pricing and in your offerings. Never copy someone’s idea exactly but you can certainly take a similar theme and create your own product with your own spin or unique twist.
I’ve mentioned before the importance of creating multiple streams of income so now it’s time to examine if you have enough streams to build a profit. Do you have any extra streams of income? How much are you making from each stream? If the answer is zero to either question, it’s time to get working to make the most of your time.
Time is Money, So Focus!
What do your followers want from you? Do they want an online course or do they want a group coaching program? Which one do YOU feel most comfortable producing? You will never please everybody so do your market research, go with your gut about which one you want to do, and then take action steps to get it done.
If you can write a how-to article or record a step-by-step video, then you can teach an online class. You certainly need to prepare and it may be stepping out of your comfort zone but it IS possible to find yourself teaching a class (or multiple classes) about a topic that lights up your passion. If you have built your business around this passion, then this online course could easily become your signature course.
Have you heard of Dave Ramsey? He’s built himself a nice empire based on his financial expertise, specifically how to get out of debt and how to manage money. Take a look at his class offerings. You’ll notice that each class he offers goes into different levels of detail. Notice, too, how he has classes for the same topic but geared towards different markets: parents and kids. He also has business offerings. Keep in mind that these were not created overnight and Dave Ramsey has quite the team of producers working for him; but it IS possible for you to grow your business in a similar fashion, provided you focus your time and you’re passionate about your topic.
If your self-doubt takes over, try meditating, journaling, or simply getting outside in the fresh air to clear your mind and refocus on your WHY. Why do you want to create an online course? Who do you want to help? Are you the best suited expert to help your audience? Turn that negative self-talk into positive talk to keep your momentum moving forward.
I Can Help You Create Your Online Course
If you need a step-by-step guide to creating your online course, I just released my latest workshop, “How to Turn Your Book into an Online Course.” It’s a 4-part self-study course complete with Action Plans so you can schedule your tasks and know exactly what has to happen in sequence. The beauty of this course is you can work at your own pace; there are no deadlines, no need to check in with me; it’s completely on your own time. I just ask that you don’t let it collect virtual dust bunnies on your hard drive. Take it and USE it to create your own online course! EXPLORE THE SHOP FOR MORE INFO