La critique, pour beaucoup de gens, a la même signification que le jugement. En fait, l’un des principaux synonymes de la critique est le jugement. Et l’un des meilleurs synonymes du critique est le juge. Pas étonnant que les gens éprouvent une telle répulsion vis-à-vis de ce terme ! Qui veut être jugé ? Évidemment, les gens […]

Critique ou jugement ? Comment alléger sa réaction face à la critique

Email marketing is one of the most effective forms of marketing ever used. It’s still more effective than social media marketing, pay per click marketing, and other forms of marketing available to use today. Any rumors to the contrary are wrong. Forbes,, and Hubspot all agree that email marketing is still highly effective. Attract the Right […]

Using Email to Get Better Marketing Results

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]

How Well Do You Really Know Your Ideal Client?

Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was too busy to write the next chapter of her book. She was working too hard and completely forgot to put together her webinar presentation. It […]

Stop Being Your Own Worst Client

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business […]

Build a Business, Not Another Job

As you probably know by now, consistency is vitally important for any of your marketing efforts but especially for LinkedIn. How many times have you noticed that someone is really active but then disappears for months at a time? Then, surprise surprise, they show up again but that’s short lived and within six weeks they […]

What to Do on a Daily Basis to Attract New Clients on LinkedIn

What was your reason for starting your coaching business? Financial freedom? No bosses? No office politics? You want to help people? All of these reasons (and the others that are floating in your head) are admirable and should inspire you to reach high for your goals but the only way to reach those goals is […]

Are You Jane-of-all-Trades?

Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers. Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book. Your […]

The Power of the Published Author

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, […]

3 Surefire Ways to Create In-Demand Products and Services

Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching […]

How to Choose the Right Course Format for Your New eCourse

One way to make your vision board work for YOU is to embrace your creative process and make it YOUR way. Traditionally, vision boards incorporate multiple photos or graphics and it takes up a central spot on your office wall. But how about mixing your vision board with your journaling habit? With a vision JOURNAL, […]

Make Your Vision Board Portable by Creating a Vision Journal

No one opens up their brand new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there. But what you do while your list is growing is critical to your future success. It’s never too early to start promoting. This […]

3 Tactics to Implement While Your List is Still Small