If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, […]

Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching […]

One way to make your vision board work for YOU is to embrace your creative process and make it YOUR way. Traditionally, vision boards incorporate multiple photos or graphics and it takes up a central spot on your office wall. But how about mixing your vision board with your journaling habit? With a vision JOURNAL, […]

No one opens up their brand new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there. But what you do while your list is growing is critical to your future success. It’s never too early to start promoting. This […]

Planning a retreat is much like planning a vacation, except your family will be more forgiving if something goes wrong. If you’re marketing your retreat to premium clients, they expect all the bells and whistles and expect things to go off without a hitch, especially if they’re paying top dollar to attend. If you’re thinking of planning […]

Vidéo ? Audio ? Ecrit ? En direct ?Quand il s’agit de créer du contenu de formation, vous avez une douzaine d’options ou plus, et toutes sont utiles à leur façon, alors comment pouvez-vous choisir ? Il y a trois considérations principales. Votre acheteur Il y a de fortes chances que votre client idéal ait […]

A big reason people love live events is the guest speakers. They look forward to being entertained, motivated, and educated. So, if you want a positive response from your audience, you need to choose the right keynote or guest speakers. Let’s state the obvious: give yourself enough time to plan your event so you have […]

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for […]

How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and you’re losing steam. Or, worse […]

With 260 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 260 million people? Let’s remember, however, that LinkedIn in NOT about sales: It’s about building connections and developing relationships with people who may […]

. Getting back to business basics: You must market your business to your target audience or they won’t know you exist. And when it comes to marketing, why not use every tool available to you? When marketing on Facebook, one tool that is often overlooked is the Facebook Events tool. It’s a great way to get […]