What media outlet is on your “Big Hairy Goals” list? CNN? Entrepreneur.com?   Inc, Magazine? Oprah? Whatever it is, you probably realize that the odds of getting an out-of-the-blue invite to join Anderson Cooper in the Green Room are slim…at least right now. That doesn’t mean your media dreams are always going to be out of […]

Successful coaches and solopreneurs are used to bootstrapping their business. They (and you) are good at it. Podcasting? They’re on it. Blogging? They get it done. Social media? It’s not just a distraction (most of the time, anyway). If there’s marketing to be done in any form, solo business owners are well aware and are […]

Keen to get your face on camera? You already know that a strong foundation is the key to being ready for media attention. At a minimum, you’ll need: • Professional headshots. Give your friends in the media easy access to your preferred images, or you might just find a 6-year old Facebook “selfie” on the cover […]

You might be the most brilliant financial advisor a work-at-home mom has ever hired, but how will your market know it? Do you blog about investing? Do you share tax tips with your social media followers? Do you offer free advice in a select group of private forums? Of course you do. But that’s not […]

Here’s one sure way to build up a great following fast: do something just a little crazy. If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to […]

Ask nearly anyone who runs an online business what their biggest struggle is, and chances are they’ll say “more traffic.” You need traffic to build an email list. You need traffic to make sales. You need traffic to fill your coaching programs. So the big question is, where do you get all that traffic? Sure, you could buy […]

Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts. Everyone Loves Infographics Whether […]