We all do it. No matter how successful you are, at one time or another you’ll fall into the self-sabotage trap, and the price of admission is high. • Your income will suffer. • Your self-esteem will plummet. • Your confidence will find new lows. The end result? Frustration. Burnout. Resentment (of your clients or your business). And […]

1. Your business rules your life. If your clients are calling, texting, or emailing at all hours of the day, expecting you to answer, your business is ruling your life. Boundaries are important to your wellbeing and clients should know upfront that you are not on call 24/7. You are a coach, not a first […]

We’ve all done the exercise. It’s the first thing you’re taught when you first start your business: Create an ideal client avatar. This vision of your ideal client guides everything you do, including pricing (you can’t charge that single mom as much as you can the CEO of a Fortune 500 company), pain points (mom […]

Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email opt-in page completed. She was too busy to write the next chapter of her book. She was working too hard and completely forgot to put together her webinar presentation. It […]

Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business […]

Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching […]

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for […]

Who doesn’t love automation? Shopping carts and membership sites automate your sales and content delivery. Email autoresponders automate relationship building. And calendar apps automate your schedule, putting an end to the frustrating back and forth of setting appointments. Not only does automation save you time, but it helps ensure quality and consistency as well. Just […]

If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measureable, attainable, realistic and timely. While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for […]

One question I am asked all the time from my readers is what is a sales funnel and why is it important to have one? I guess that’s really two questions but they go hand in hand so I’ll tackle answering them together. A sales funnel is a pathway through which you guide prospects into […]

What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive. Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of […]