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People are naturally drawn to stories. Audiences spend millions of dollars in the movie theaters, engrossed in a good storyline. Millions of novels are sold to those who want to jump into a fantasy world in an effort to follow an exceptional plot. The popular “This Is Us” television show has sky high ratings every […]

7 Tips for Crafting Your Story

Journaling is an effective way to document your hopes and dreams for your business and your personal life but so many people cringe at the idea of putting their thoughts down on paper. Some equate all journaling with keeping a diary and they don’t want to revert back to their 10-year-old self. Others worry about keeping a […]

Get Creative with Your Journaling!

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Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. The art of storytelling in business can be crucial to […]

Turn Your Story into Leads and Potential Customers

Authenticity is a buzzword that you may get sick of hearing yet it’s a really strong concept wrapped into one single word. That one word describes the level of honesty and truthfulness associated with a brand or a business. If one is truly authentic, their true personality will shine through their marketing materials; their business […]

Authenticity Check: Are You Delivering What You Promise or Just Pretending To?

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Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state […]

Why Spying on Your Competitors is Necessary in Business