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Ever wonder what makes some Facebook posts, videos, or blogs “go viral,” while yours are lucky to have 7 shares and two comments? While it might seem like some well-kept secret, the truth is it’s easy enough to create shareable content, if you put some thought and creativity into your efforts. Everyone Loves Infographics Whether […]

The Art of Being Shareable

Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity. However, with the increased popularity of social media and the ways you can promote your business with these platforms, some business owners forget about the ‘social’ part of social […]

3 Ways to Show Off Your Personality on Social Media

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We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, […]

No List? No Problem! How to Build an Audience with Paid Ads

Here’s one sure way to build up a great following fast: do something just a little crazy. If you’ve ever watched a reality TV show such as Married at First Sight or Survivor, then you know what a draw it can be to attempt something just a little crazy. Millions of people tune in each and every week to […]

Outlandish Stunts: How to Drive a Ton of Traffic with Crazy Claims (and Have Fun Doing It!)