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Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching […]

How to Choose the Right Course Format for Your New eCourse

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for […]

Single Problem, Single Solution: The Benefits of Keeping It Simple

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How many streams of income are incorporated into your business? If you’re only coaching one-to-one clients, then you’re missing a huge opportunity to increase your profits and expand your reach. It’s all about reaching the most people possible in a passive way because we only have 24 hours in any given day and not all […]

Multiple Streams of Income Yield Big Results

What do you think about when you hear the word “expert”? Do you picture a professor with a Ph.D. or do you picture yourself? What makes you hesitate about putting your picture under the Expert heading? Think about your own experiences and your education. Think about your training and your clients. Think about your blog […]

Ignore the Negative Self-Talk and Embrace Your Expertise

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Part of your marketing effort is sharing your philosophy and coaching style with your followers in the hopes that they will get to know, like, and trust you enough to become a coaching client or purchase your product (marketing in a nutshell). As with any comprehensive marketing plan, it needs to be in constant motion, […]

Your Tribe WANTS to Hear from You So Give Them What They Want

Here’s the number one question I hear—not only from new product creators, but even from seasoned business owners: “How do I find a good idea?” What they really mean, of course, is “How do I find an idea that will sell?” No one wants to spend days or weeks or more planning, developing and launching […]

9 Ways to Find Killer Ideas for Your Next eCourse

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Just as with every aspect of your business, your coaching programs should offer several levels of commitment, from free to high-end VIP days or mastermind retreats. Doing so helps new potential clients move from “getting to know you” to “raving fan” more easily, and helps ensure you always have a positive cash flow in your […]

Developing Your Coaching Funnel