Many people dream of working for themselves, being their own boss, and having the freedom to only take on clients and projects they love. What they don’t realize, though, is that there is a huge difference between building a business and being self-employed. Business owners scale their income. Self-employed people trade dollars for hours Business […]

What was your reason for starting your coaching business? Financial freedom? No bosses? No office politics? You want to help people? All of these reasons (and the others that are floating in your head) are admirable and should inspire you to reach high for your goals but the only way to reach those goals is […]

If there’s one thing that holds promising entrepreneurs back from launching their business, it’s this: a lack of confidence in their products. Sure, you think that new course or workshop is a great idea, but how do you know it will sell? Imagine spending weeks or even months of time—plus the cost of document design, […]

Video? Audio? Written? Live? When it comes to creating course content, you have a dozen or more options, and all of them are useful in their own way, so how can you choose? There are three primary considerations. Your Buyer Chances are, your ideal client has a clear preference in format. Some people love watching […]

Tell me if this sounds familiar. You begin to write a blog post, and before you know it, your “quick update” has turned into a rambling, 3,000 word novelette that covers everything from where to find a graphic designer to how to design a business card. Now, a 3,000-word blog post can be great for […]

How many times have you thought of ideas for building your business only to get caught in the “analysis paralysis” that seems to plague solopreneurs? You know the vicious cycle: You get a great idea, you get excited for it, but then weeks later you still haven’t started it and you’re losing steam. Or, worse […]

One question I am asked all the time from my readers is what is a sales funnel and why is it important to have one? I guess that’s really two questions but they go hand in hand so I’ll tackle answering them together. A sales funnel is a pathway through which you guide prospects into […]

If you don’t hear any complaints from your clients, you might assume that they are satisfied with your service or product. But are they really satisfied or are they just non-confrontational and looking for another coach behind your back? The easiest way to attain client feedback is with a survey. You can set these up […]

Hiring and training new team members is a time-consuming experience so it’s worthwhile to value their skills and treat them well so they remain loyal to you. Of course, no one can predict when a change will become necessary but valuing your team members can lessen the chances of them wanting to jump ship within […]

Company branding is so much more than your colors and your logo but choosing colors to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colors instead of hiring a designer but it’s not exactly simple. Let’s dive in to an explanation […]

Everyone can benefit from having a coach. But not everyone will benefit from having YOU as a coach. Nor should you think they will. The fact is, your knowledge, skills, coaching style and experience make you the perfect coach for only a very specific person – sometimes known as your dream (or ideal) client. Positioning […]