A big reason people love live events is the guest speakers. They look forward to being entertained, motivated, and educated. So, if you want a positive response from your audience, you need to choose the right keynote or guest speakers. Let’s state the obvious: give yourself enough time to plan your event so you have […]

When you make the commitment to have a live, in-person event, you’re going to need help. It doesn’t matter if you plan your event in your own home town or if you’re traveling to a faraway location, hiring an event planner and others will save you time, money and headaches. In addition, you can always find people who will volunteer […]

There are many different places you can locate potential sponsors for your events. You can approach customers, vendors, complementary businesses, or even corporations to become sponsors for your event. Know Your Audience With everything you do, understanding who your audience is will help you plan better events based on the needs and interests of your audience. […]

The first rule of creating products, a new service offering, or of planning events is to understand your audience. This is true no matter what business or market you are in. You must be connected with the pulse of your audience to know in advance whether or not they can afford your event, want and need what you offer, and can take advantage of the […]

The best part of planning and hosting a live event is that you’ll have so many opportunities to earn revenue. You can make money on ticket sales, t-shirts and premium swag, books, advanced product sales, and even pre-sale tickets for future events. In addition, you can sell recordings of the event itself to attendees and non-attendees alike. Making the most of your event’s earning power does take […]

If you want to serve high-earning clients, then you have to up your game and provide them with stellar service and high-quality content. They don’t want beginner advice; they’re well past that stage in business. They want advanced strategies, brand new techniques, and in-depth analysis of how they can improve their business. When it comes […]

Having a successful live, in-person event requires a little more work than a webinar or teleseminar but they are much more profitable and fun. Sure, they take a bit of planning, but if you follow these tips you’ll be well on your way. 1.Have a Clear Objective – Your first need is to have a clear objective for the […]