No one opens up their brand new email management system and sees thousands of prospects from day one. We all start with a single subscriber, and we grow our list from there. But what you do while your list is growing is critical to your future success. It’s never too early to start promoting. This […]

Here’s the question that’s on everyone’s mind when they start thinking about mailing lists: “Which service should I use?” You’ve probably wondered yourself, and maybe even spent a few hours (or days, or weeks) researching your options. Stop! This is not the question you should be asking (yet). And it’s exactly why so many entrepreneurs […]

Think you can’t hope to make sales simply because you have no list to promote to? This kind of self-sabotaging thought is what holds many promising coaches and entrepreneurs back from creating great things. They believe that without a ready-made audience, there’s no hope for sales, and therefore, what’s the point? But the truth is, […]

Struggling to keep in touch with your growing mailing list? It’s a common issue. After all, you have all kinds of other business tasks to do. You have to create new products and programs, manage your social media accounts, write new blog posts, record webinars, and coach your clients. With all that going on, finding […]

Aside from time and location freedom, the biggest benefit to starting an online business is the lack of start-up capital required. You don’t have to buy inventory to stock a store. You don’t have to spend a lot on equipment. And you don’t have to shell out cash for employees and insurance and all those […]

“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what? Now, you sit down and plan out what you’re going to send to your […]

Want to know what’s more important than a great big mailing list? The relationship you have with them. It’s true. You can have 100,000 people on your list, but if they don’t know you, and worse, if they don’t trust you, then that great big list is worth next to nothing. Internet marketing expert Connie […]

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least […]

Enticing your readers to join your list is just a small part of your overall list-building goal. The larger component is keeping them engaged. Do that right, and they’ll reward you with more sales—not only of your products and services, but those of your JV and affiliate partners as well. That said, here’s the number […]

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: • Your newest coaching program • Your latest must-have tool discovery • That epic blog post you just wrote The trouble is, you only have about two […]

When it comes to relationship marketing and building solid business relationships with your audience, a certain amount of interaction is vitally important. But is there such a thing as TOO much interaction? Let’s compare three different scenarios and audiences. Almost everyone has a long lost cousin, friend, or acquaintance who you only hear from once a year […]