Authenticity is a buzzword that you may get sick of hearing yet it’s a really strong concept wrapped into one single word. That one word describes the level of honesty and truthfulness associated with a brand or a business. If one is truly authentic, their true personality will shine through their marketing materials; their business […]

I’m really not sure who coined this phrase but I’ve heard it multiple times over the years, across multiple different industries, and it holds significant truth. WHY did you start your business? WHY do you want to be a coach? WHY do you get up every single day and work? Everyone should have a WHY […]

Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. The art of storytelling in business can be crucial to […]

Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state […]

People are naturally drawn to stories. Audiences spend millions of dollars in the movie theaters, engrossed in a good storyline. Millions of novels are sold to those who want to jump into a fantasy world in an effort to follow an exceptional plot. The popular “This Is Us” television show has sky high ratings every […]

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least […]

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: • Your newest coaching program • Your latest must-have tool discovery • That epic blog post you just wrote The trouble is, you only have about two […]

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales. In fact, by taking a […]

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the great things about our new coaching program, so we say things like: • 6-week self-study course • Includes workbooks and live training • Members’ only discounts While these are all good points, they’re […]

Connaissez-vous bien vos clients potentiels ? Il est probable que vous ayez développé au moins un avatar simple de votre cliente. Vous connaissez son business, son âge, ses revenus et son niveau d’éducation. Vous savez où elle vit, combien d’enfants elle a et quels sont ses plus grands rêves. Mais savez-vous vraiment ce qui la […]

S’il y a une chose qui déroute et frustre les nouveaux copywriters (et même les plus expérimentés), ce sont les caractéristiques et les avantages pas toujours évidents. CARACTÉRISTIQUES Nous voulons partager toutes les bonnes choses de notre nouveau programme coaching , alors nous disons des choses comme.. : Formation en autonomie de 6 semaines Comprend […]