I’m really not sure who coined this phrase but I’ve heard it multiple times over the years, across multiple different industries, and it holds significant truth. WHY did you start your business? WHY do you want to be a coach? WHY do you get up every single day and work? Everyone should have a WHY […]

Think about all the emails and sales pages you’ve seen just in this last week, touting a new class, product, or service. Very often marketers will highlight the features and benefits of their latest creation but then fall short because they didn’t include a story. The art of storytelling in business can be crucial to […]

Doing market research prior to starting your business is always wise, not to discourage you from trying but to figure out prior to making an investment whether there is merit to your ideas. Instead of feeling discouraged when you realize how many coaches there are in the world – or even just in your state […]

People are naturally drawn to stories. Audiences spend millions of dollars in the movie theaters, engrossed in a good storyline. Millions of novels are sold to those who want to jump into a fantasy world in an effort to follow an exceptional plot. The popular “This Is Us” television show has sky high ratings every […]

With millions upon millions of people using the internet every single day, it’s very easy as a coach to get caught up in how to market your business online. But offline marketing is equally important for your business success and shouldn’t be ignored. The two factions really should work hand in hand for ultimate success. […]

Getting your content published by authority sites is all about being strategic. It’s knowing the small details that mark you as a pro—even when you feel you’re not. These twenty-one tips will help you get it right. 1.Be Careful How You Use Authority Site Logos on Your Site It’s great to place the logos of authority […]

You’ve got a wealth of information in that beautiful brain of yours but are you using it to better serve your business? There’s a fine line of sharing all your hard-earned knowledge for free and sharing it only with your paying clients. If you increase the ways to share your knowledge, you can attract more […]

Does the thought of blogging leave you cold? You’re not alone. In fact, if you ask most any online business owner what their most dreaded task is, blogging will likely rank right up there with bookkeeping and cold calling. With few exceptions, most people simply do not like to write, so they find any excuse […]