How compelling is it when you see this on a sales page? “Peek over my shoulder while I…” It doesn’t matter if the seller is demonstrating how to bake a cake or how to build a website, we want to see. There’s just something intriguing about the opportunity to see an expert do what she […]

It’s an undeniable fact. When you trade hours for dollars—whether you’re a business coach or a brain surgeon—your income potential has a cap. There are, after all, only so many hours in the day. You can only book a limited number of coaching hours and VIP days. Of course, you can (and should) be raising […]

Coaching is an awesome career. You get to spend your time helping people achieve their goals in a very real way. It’s exhilarating and oh-so-rewarding! But at some point you begin to ask yourself, “How can I reach even more people? How can I help more people reach their goals?” The answer? Create and sell […]

For coaches in nearly any field, product creation is the best way to: • Reach a wider audience • Grow your brand • Earn more profits So why aren’t more coaches adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product. Step 1: Identify a […]