With all the different social media platforms available today, it’s easy to focus your marketing time here because it’s generally less time consuming to engage from your computer than it is to attend real–life functions and talk to people in your community. However, if you depend solely on social media for your marketing, you’re missing a […]

When we talk about branding in a business sense, the first thing people think of are logos and color palettes. While these are important elements to a company’s brand – think Coca Cola or McDonald’s – branding is more about how you set up your company to stand out from the crowd. Branding incorporates your company’s message and mission, […]

Business owners everywhere incorporate marketing tactics every week and every month to tell the world about their mission and their products or services. Without marketing and without millions of dollars in your advertising budget, not a single soul would know you have a business, never mind want to make a purchase with you. Why? Because people […]

No matter how proudly you embrace the “solopreneur” title, there comes a time when you absolutely must reach out for help. And for savvy business owners, that help often comes in the form of JV partners. Also called affiliates, JV partners act as your own private sales army, spreading the word about your products and […]

JV partners and affiliates are a huge asset for any coach or product seller. They’re the ones who are out there singing your praises, spreading the word about your services, and helping you reach a larger audience than you could on your own. Not only that, but they generously lend their good name and reputation […]