With 260 million monthly active users, LinkedIn may seem like your pot of gold at the end of the rainbow. Who wouldn’t want the opportunity to sell their product or services to 260 million people? Let’s remember, however, that LinkedIn in NOT about sales: It’s about building connections and developing relationships with people who may […]

Even if you have built your business primarily online and that’s where you find the majority of your clients, local marketing should not be overlooked. In addition to your online marketing efforts, promoting your new book locally can bring you “local celebrity” status while increasing your fan base. Keep in mind, these ideas may not […]

Are you looking for new ways to become the life of the party, gain a lot of attention, and be more relevant in the world of social media? Writing a book is the best place to begin. There are many benefits of writing books that dive deeper than the social media front, but your decision […]

Which of these scenarios best describes you? Scene A: You wake up refreshed to start your day and can’t wait to sit down to write another chapter (or four!) of your latest book. You adore the writing process and can easily enter your “zone” where time just stands still and your fingers move like the wind […]

How often have you thought to yourself, “I’m not creative?” Have you marveled at the creativity of young children playing, wondering where on earth they come up with these crazy ideas? Creativity doesn’t disappear completely as we get older; we simply don’t exercise it quite as much as we did as youngsters. Traditional classroom schooling […]

Now that you’ve got your book printed, you may be questioning what comes next. Now is the time to start shouting from the rooftops about your book because if you don’t tell people about it, they simply won’t know it exists. And contrary to popular belief, just because your book is available on Amazon doesn’t […]

Writing a good book is step one. The next step is getting it to sell. Gone are the days when the big publishing houses scheduled your book tours, television interviews, and radio spots. Exceptions are made for big name authors, of course, but most authors are responsible for their own marketing plans, and having a plan in advance […]

Writing books might seem like a Herculean task but it can provide impressive results for the growth of your business with minimal effort on your part. These are just five ways you can grow your business by writing a book. 1. Profits from Book Sales Financial gains from book sales involve money you can then […]

Many people are surprised to discover one of the unintended or unexpected benefits of writing a book: Opportunities for joint venture projects. Other people in your industry or industries adjacent to your industry will often seek you out in hopes of starting a joint venture project together. This allows the two of you to leverage […]

Writing a book can be an intimidating task. Blank pages can stare at you mockingly for long hours that turn into days, weeks, and months before you make headway in your next chapter. That is, of course, unless you work out a plan that has you making progress daily on your book. In fact, writing […]

Writing a book offers many benefits to professional coaches. You may be surprised to discover how the process of writing a book can help you jumpstart other projects, such as signature product offerings that gain you more business, a wider presence in your industry, and another avenue for helping others. Writing Stimulates Creativity Writing is […]